In episode 743, Rob Walling and Dr. Sherry Walling read the first chapter of their new book, Exit Strategy: The Entrepreneur’s Guide to Selling Your Company Without Regret. They discuss the emotional and psychological challenges of selling a business, and why it’s often harder than founders expect. They offer insights on how to prepare for a sale, protect your mental health, and how to best navigate this major life change that few others understand.

Back the book on Kickstarter

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Topics we cover: 

• (1:49 ) – Exit Strategy Introduction





• (6:56 ) – Exits are complicated





• (11:16 ) – One of the hardest things you’ll ever do





• (15:57 ) – Your business is your baby 





• (18:35 ) – Entering the unknown





• (26:49 ) – Six factors that shape how you feel about an exit





• (31:03 ) – Making it real

Links from the Show: 

• Exit Strategy: The Entrepreneur's Guide to Selling Your Business Without Regret





• Back the book on Kickstarter





• MicroConf Connect Applications Close Today, December 10th





• Rob Walling (@robwalling) | X





• Dr. Sherry Walling (@sherrywalling) | X





• The SaaS Playbook





• Built to Sell by John Warrillow





• Touching Two Worlds by Dr. Sherry Walling





• The Entrepreneur’s Guide to Keeping Your Sh*t Together by Sherry Walling, PhD, Rob Walling

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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